PawHub 1.4.0, now completely free

PawHub 1.4.0 is approved and rolling out on the App Store, and it’s now completely free.

PawHub is a native pet-care app I designed and built solo: health and vet records, medication and dose tracking, emergency SOS / first-aid / poison tools, a global vet finder, an on-device photo & AR studio, and multi-caregiver “Paw Pack” sharing, across iPhone, iPad, Mac, and Apple Watch. It’s local-first and zero-server: your pet’s data lives in your own iCloud, and there’s no backend to run, host, or pay for.

A few decisions behind this release I’ll be honest about:

• Made it free. I removed in-app purchases entirely. Every feature is unlocked for everyone: no paywall, no upsell.
• Private by design. No accounts, no ads, no third-party analytics. Local-first via CloudKit.
• Honest about “AI.” The creative tools are on-device Core Image and Vision, not generative models, and the copy says so.
• Hardened the boring stuff. Before shipping I did a full engineering pass: reconciled the release and versioning process, standardized the build (XcodeGen), removed a redundant Xcode project, tightened secrets handling, and wrote a reproducible release runbook.

Building solo means you own all of it: the SwiftUI, the data layer, the App Store dance, and the discipline to cut scope and actually ship. 1.4.0 is the biggest redesign since launch, and making it free felt like the right call.

If you’ve got a pet, I’d love for you to try it. Feedback welcome.